Our Philosophy
WE BELIEVE IN BUILDING MORE THAN JUST ATHLETES.
Football is a vehicle for developing character, intelligence, and resilience. Our philosophy is built on a single, core principle: we develop the person to build the player.
Why We're Different: Supporting Club Players in Their Development Journey
Club football provides excellent technical training, team tactics, and competitive experience. But many talented players struggle with the individual physical and mental demands that separate good players from great ones.
At PerformPro, we fill that gap. We understand that physical talent is only unlocked when a player is mentally resilient, physically prepared, and supported by a positive, challenging environment. Our entire coaching philosophy is built around developing the complete player – one who excels at their club and has the foundation to progress further.
We don’t replace what clubs do brilliantly – we enhance it. We prepare players for their next level of performance, whether that’s breaking into the first team, earning a starting position, or simply becoming the best version of themselves.
Our Four Core Beliefs
1. Game Intelligence Over Individual Skill
Flashy skills are impressive, but tactical intelligence and decision-making win matches. We develop players who think faster under pressure, make better decisions, and understand their role within team structures. Our training focuses on improving reaction time by 10-15% and decision-making speed by 25% - skills that make you invaluable to any team.
2. Mental Resilience is a Trainable Skill
Confidence, focus, and the ability to handle setbacks are not personality traits—they are skills that can be developed just like any physical attribute. We integrate mental performance training throughout our programme, teaching players to manage pressure, maintain confidence after mistakes, and bounce back stronger from challenges. Research shows this reduces dropout rates by 40% and improves match performance by 18%.
3. Development is a Partnership
We believe in a strong player-coach-parent partnership. Open, honest communication is the foundation of our programme. We provide parents with education and support to navigate their child's football journey, and we work collaboratively with clubs to ensure every player feels understood, supported, and valued. Your success is our shared goal.
4. Character Defines the Player
We hold our players to professional standards on and off the pitch. Respect, discipline, accountability, and strong work ethic are non-negotiable. These character traits don't just make better footballers - they create better people who succeed in all areas of life.
Meet Your Coach
Rob Brannan - UEFA B Licensed Coach
Rob’s journey in football development spans over a decade, with proven success in helping young players reach their potential:
- Former Youth Team Manager & First Team Coach at Bedworth United
- Supported QPR’s Late Developer Programme
- Helped over a dozen players make First Team debuts at semi-professional level in the last two years
- UEFA B Licensed & FA Talent ID Qualified with extensive experience in adolescent athletic development
With over 14 years of coaching experience, Rob founded PerformPro to address what he saw as a critical gap in youth development – the individual physical and mental preparation that allows talented players to excel at club level.
“I’ve worked with players from grassroots through to semi-professional level, and I’ve seen how the right physical and mental foundation can transform a player’s trajectory. Too many talented young players plateau not because they lack technical ability, but because they haven’t developed the physical strength, mental resilience, and game intelligence needed to take their performance to the next level.”
Rob holds a UEFA B License and will be pursuing his UEFA A License in 2026. His coaching philosophy is simple: put the player at the centre and develop them holistically – physically, mentally, tactically, and as a person.
Our Approach to Adolescent Development
Age-Appropriate Training (13-16 Years)
Our programme is specifically designed for the critical development window of 13-16 years, when:
Physical development allows for 30-50% strength gains
Neurological development peaks for motor learning
Mental skills can be developed most effectively
Character formation is most influential
Evidence-Based
Methods
Every aspect of our training is backed by sports science research:
Functional strength training reduces injury risk by 40%
Speed and agility development can improve performance by 15-20%
Mental resilience training improves confidence and reduces anxiety
Holistic development creates more complete, successful players
Complementary to Club Training
We work alongside your club:
Enhanced physical preparation for club sessions
Improved mental resilience for match situations
Better injury prevention to maintain training consistency
Increased confidence that translates to better club performance
What Makes PerformPro Different?
Individual Focus Within Team Environment
While clubs must focus on team preparation, we specialize in individual development that makes you a better team player.
Holistic Development Approach
We don't just train footballers - we develop athletes, thinkers, and leaders who excel on and off the pitch.
Long-term Athletic Development
Our programme builds the foundation for sustained success, not just short-term improvements.
Professional Standards at Grassroots
We bring professional-level training methods and standards to young players at an accessible level.
Supporting Your
Club Success
How We Help You Excel at Your Club:
- Arrive fitter and stronger for training sessions
- Recover faster between sessions and matches
- Handle pressure better in important games
- Make faster decisions under match pressure
- Stay injury-free throughout the season
- Maintain confidence through setbacks and challenges
Partnership with Parents:
- Regular progress updates and communication
- Education about adolescent athletic development
- Support for managing training loads and recovery
- Guidance on nutrition and lifestyle factors
- Open dialogue about goals and expectations
Together, this creates the complete player your club needs.
Experience Our Philosophy First-Hand.
Beliefs are best understood through action. We invite you to experience our player-centered, high-performance environment for yourself.
Try your first session completely FREE – no commitment, no risk. See how our philosophy translates to real improvements in your game.